Meet Alfred

Powered by AI, Alfred demonstrates that innovative solutions can enhance new revenue streams while maintaining the essence of exceptional establishments and events. We focus on delivering actionable recommendations that refine beverage experiences and drive profitability, ensuring you maximize every opportunity.

We've been here for a while (In AI years)

Since 2018, our expertise has empowered businesses and individuals to unlock new revenue streams and enhance beverage experiences through Alfred's AI-driven solutions for inventory management and operational efficiency.

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man searching in wine cellar

Empowering establishments with AI capabilities.

Alfred is powered by a team of passionate individuals from a variety of backgrounds, ranging from the restaurant and hospitality industries to technology. That's why we know how the tasks at hand need to be precise. We also know that most of these tasks can be really, really boring. That's why we created an AI to do it for us. And now for you.

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We value outstanding service,
but that's not all.

Our team is driven by four core values.

Trust
When you entrust your business to us, you can be sure that we care as much as you do.
Integrity
When it comes to your business, you deserve complete transparency.
Boldness
When we create the tools of tomorrow, we have to be bold, like a good wine.
Innovation
When the limits of technology are discovered, we must innovate.

Alfred isn't the only one at your service.

Behind artificial intelligence lies real-life expertise.

Guy Doucet
President and CEO
Pierre-Sébastien Gauthier
Chief Revenue Officer
Ian Purtell
Vice President Expertise & Business Development
Marylise Trépanier
Director of Key Accounts Hospitality
Emeric Bouyer
Hotel & Restaurant Expert & Customer Experience Manager
Alain Cloutier
Corporate Relations Manager
Xavier Larkin-Doucet
Chief Operating Officer
Geneviève Lamy
Director of Communications & Marketing
Raphaël Lévesque
Director of product
Rosalie Bouchard-Guérin
Director of Data Research and Analysis
Michel-Olivier Després
Finance Director
Arnaud Boulianne
Director of Engineering & AI
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Arnaud Boulianne
Director of Engineering & AI

With 20 years of experience in technology, Arnaud stands out through his exceptional journey in the world of startups and e-commerce. Having grown up in the restaurant industry through his family's bars and restaurants, he developed early on a keen understanding of business operations and customer service.

His passion for AI and SaaS solutions, combined with his dynamic approach to business development, makes him a key player in technological innovation. His unique expertise spanning both hospitality and technology, along with his ability to generate rapid results, make him a valuable asset in accelerating our clients' digital transformation.

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Michel-Olivier Després
Finance Director

Rigorous leader, Michel-Olivier Després has structured and organized the finance department of Alfred Technologies since his arrival.Attentive and objective.

Michel-Olivier is a team player motivated by collective performance. His professional journey has allowed him to acquire strong skills in financial analysis, internal control, treasury management, budgeting, financing research, and grants.

Michel-Olivier holds a bachelor's degree in accounting from the Université du Québec à Chicoutimi. He is also a Certified Public Accountant (CPA) with an auditor profile and is in the process of completing his MBA.

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Raphaël Lévesque
Director of product

A positive leader, Raphaêl Lévesque has risen through the ranks at top speed since joining Alfred. 

Always inquisitive and collaborative, Raphaël stands out for his commitment to mobilizing team members around a common vision. He succeeds in creating an efficient and harmonious work dynamic on every project he works on and enables Alfred products to push back the boundaries of innovation and creativity to be ever more relevant and competitive in the marketplace.

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Marylise Trépanier
Director of Key Accounts Hospitality

Few people know the hospitality business like Marylise Trépanier. With 15 years' experience in hospitality and more than 15 years' experience in sales, she's a great ally for our hospitality customers. 

Always determined and a good listener, Marylise's main love is helping: helping our customers increase their productivity and profits, helping Alfred raise Quebec's profile internationally, and helping the people behind all these projects get the best out of themselves.

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Alain Cloutier
Corporate Relations Manager

Knowledgeable, passionate, and a true titan of the wine industry, Alain Cloutier has over 40 years of experience in sommellerie consulting. He is a key strategic ally for all those who have helped Alfred establish itself as a global benchmark in alcoholic beverage program management.

His passion and knowledge make him THE in-house reference for everything related to sommellerie and gastronomy, enabling Alfred's product to adapt even better to the growing needs of our customers in these industries.

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Emeric Bouyer
Hotel & Restaurant Expert & Customer Experience Manager

When Emeric joined Alfred a few years ago, he came with an uncanny expertise of the restaurant world.

Emeric has worked in some of the world's most luxurious and recognized establishments, both in Europe and North America. He's passionate about the customer experience and knows exactly what to expect from renowned establishments like some of our customers. His knowledge, experience, and resilience enable Alfred's product to constantly surpass itself and bring value to our clients and their customers.

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Geneviève Lamy
Director of Communications & Marketing

A true digital media and marketing specialist, Geneviève Lamy's talents shone for over 10 years in some of North America's largest media companies.

She then devoted many years to developing her expertise in B2C marketing, and it was in the world of new technologies that she embarked on the next challenge of her career: taking Alfred to the next level. 

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Rosalie Bouchard-Guérin
Director of Data Research and Analysis

An IT specialist and Scrum Master extraordinaire, Rosalie Bouchard-Guérin is a passionate team player with several years of experience as a functional analyst and quality assurance manager. 

This experience, combined with the knowledge she continues to develop every day through the research she does daily, makes her an essential asset to Alfred's growth and competitiveness in the increasingly competitive artificial intelligence market.

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Xavier Larkin-Doucet
Chief Operating Officer

Since joining Alfred, Xavier has risen through the ranks thanks to his expertise, attentiveness, and eagerness to learn.

Previously holding the role of Marketing Director, he has since applied his efficiency and talents to business development and larger-scale operations. He is central to the easy running of every project, masterfully combining the discipline he developed during his master's degree in history at Université Laval, with the practical skills he acquired through his MBA.

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Guy Doucet
President and CEO

With a career spanning more than 25 years of entrepreneurial experience in the technology industry, Guy Doucet is the man behind the very first version of Alfred, then called Celliers Intelligents et Gaspard. 

His engineering background and solid skills in financing and strategic partnerships make him a key player in Alfred's development in various national and international markets. Guy also actively contributes to developing new data points and several innovations powered by artificial intelligence.

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Ian Purtell
Vice President Expertise & Business Development

A well-known figure in Quebec and international restaurant world, Ian Purtell has over 25 years' experience in management and made his reputation with Le Coureur des Bois Bistro Gourmand, the only Wine Spectator "Grand Award" winner in Quebec.

Recognized for his leadership, he is an indisputable resource for developing the Alfred platform, specifically to meet the various needs of the industry. An exceptional sommelier, he has seen several wine lists win worldwide awards. 

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Pierre-Sébastien Gauthier
Chief Revenue Officer

Passionate about new technologies and innovation, Pierre-Sébastien Gauthier has made his mark wherever he has gone.

His 20 years of experience in strategic and international business development has given him a valuable and increasingly rare insight into the world of new technologies. This vision has made him the recognized manager and communicator he is today, and it's a pleasure for him to put all his expertise into the service of our customers.

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