Meet Alfred

Powered by AI and built for the field, Alfred delivers real-time, actionable insights that simplify operations, reduce waste, and elevate the guest experience—without compromising the standards of excellence your venue is known for.

We've been here for a while (In AI years)

Since 2018, our expertise has empowered businesses and individuals to unlock new revenue streams and enhance beverage experiences through Alfred's AI-driven solutions for inventory management and operational efficiency.

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man searching in wine cellar

Empowering establishments with AI capabilities.

Alfred is powered by a team of passionate individuals from a variety of backgrounds, ranging from the restaurant and hospitality industries to technology. That's why we know how the tasks at hand need to be precise. We also know that most of these tasks can be really, really boring. That's why we created an AI to do it for us. And now for you.

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We value outstanding service,
but that's not all.

Our team is driven by four core values.

Trust
When you entrust your business to us, you can be sure that we care as much as you do.
Integrity
When it comes to your business, you deserve complete transparency.
Boldness
When we create the tools of tomorrow, we have to be bold, like a good wine.
Innovation
When the limits of technology are discovered, we must innovate.

Alfred isn't the only one at your service.

Behind artificial intelligence lies real-life expertise.

Guy Doucet
President and CEO
Rick Tran
Vice President Sales & Marketing
Aldo Giampaolo
Business Development Executive
Ian Purtell
Vice President Expertise & Business Development
Emeric Bouyer
Hotel & Restaurant Expert & Customer Experience Manager
Xavier Larkin-Doucet
Chief Operating Officer
Raphaël Lévesque
Director of product
Rosalie Bouchard-Guérin
Director of Data Research and Analysis
Arnaud Boulianne
Director of Engineering & AI
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Aldo Giampaolo
Business Development Executive

Aldo Giampaolo, with over 30 years of experience in sports, entertainment, and hospitality, will be key in expanding Alfred’s F&B footprint. From CEO for Celine Dion to senior roles at Cirque du Soleil, Aldo has been central in creating world-class live experiences. His 17 years as COO at the Bell Centre and leadership at the Montreal Forum Arena have given him deep insights into the operational challenges in sports and entertainment—industries where Alfred enhances beverage experiences. Aldo’s expertise in fan engagement, operational efficiency, and revenue-driving partnerships will directly support Alfred’s mission to refine F&B offerings and maximize profitability.

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Rick Tran
Vice President Sales & Marketing

Rick Tran, with over 20 years of experience in commercial leadership and business transformation, will help Alfred optimize F&B operations. His expertise in sales strategy and partnerships, developed at Postmedia Network, QuickSeries, and Algomine.ai, will strengthen Alfred's innovative solutions and drive revenue growth for its F&B clients.

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Arnaud Boulianne
Director of Engineering & AI

With 20 years of experience in technology, Arnaud stands out through his exceptional journey in the world of startups and e-commerce. Having grown up in the restaurant industry through his family's bars and restaurants, he developed early on a keen understanding of business operations and customer service.

His passion for AI and SaaS solutions, combined with his dynamic approach to business development, makes him a key player in technological innovation. His unique expertise spanning both hospitality and technology, along with his ability to generate rapid results, make him a valuable asset in accelerating our clients' digital transformation.

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Raphaël Lévesque
Director of product

A positive leader, Raphaêl Lévesque has risen through the ranks at top speed since joining Alfred. 

Always inquisitive and collaborative, Raphaël stands out for his commitment to mobilizing team members around a common vision. He succeeds in creating an efficient and harmonious work dynamic on every project he works on and enables Alfred products to push back the boundaries of innovation and creativity to be ever more relevant and competitive in the marketplace.

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Emeric Bouyer
Hotel & Restaurant Expert & Customer Experience Manager

When Emeric joined Alfred a few years ago, he came with an uncanny expertise of the restaurant world.

Emeric has worked in some of the world's most luxurious and recognized establishments, both in Europe and North America. He's passionate about the customer experience and knows exactly what to expect from renowned establishments like some of our customers. His knowledge, experience, and resilience enable Alfred's product to constantly surpass itself and bring value to our clients and their customers.

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Rosalie Bouchard-Guérin
Director of Data Research and Analysis

An IT specialist and Scrum Master extraordinaire, Rosalie Bouchard-Guérin is a passionate team player with several years of experience as a functional analyst and quality assurance manager. 

This experience, combined with the knowledge she continues to develop every day through the research she does daily, makes her an essential asset to Alfred's growth and competitiveness in the increasingly competitive artificial intelligence market.

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Xavier Larkin-Doucet
Chief Operating Officer

Since joining Alfred, Xavier has risen through the ranks thanks to his expertise, attentiveness, and eagerness to learn.

Previously holding the role of Marketing Director, he has since applied his efficiency and talents to business development and larger-scale operations. He is central to the easy running of every project, masterfully combining the discipline he developed during his master's degree in history at Université Laval, with the practical skills he acquired through his MBA.

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Guy Doucet
President and CEO

With a career spanning more than 25 years of entrepreneurial experience in the technology industry, Guy Doucet is the man behind the very first version of Alfred, then called Celliers Intelligents et Gaspard. 

His engineering background and solid skills in financing and strategic partnerships make him a key player in Alfred's development in various national and international markets. Guy also actively contributes to developing new data points and several innovations powered by artificial intelligence.

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Ian Purtell
Vice President Expertise & Business Development

A well-known figure in Quebec and international restaurant world, Ian Purtell has over 25 years' experience in management and made his reputation with Le Coureur des Bois Bistro Gourmand, the only Wine Spectator "Grand Award" winner in Quebec.

Recognized for his leadership, he is an indisputable resource for developing the Alfred platform, specifically to meet the various needs of the industry. An exceptional sommelier, he has seen several wine lists win worldwide awards. 

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